Ayham is an architect, designer, and musician with a deep enthusiasm for AI—and almost no traditional fashion sense. Paradoxically, that became his greatest advantage. Seeing how most closets sit untouched and how online shopping still struggles with sizing, styling, and personalization, he envisioned a more intelligent, connected system. His blend of creative thinking and technical drive became the backbone of Grimmor, transforming scattered wardrobe habits into a more streamlined and social experience.

Sabina is Grimmor’s real-world tester and the voice of the everyday fashion lover. She genuinely enjoys shopping, often cycles items through resale or donation, and frequently reflects on the impact of her choices. Her human-centered perspective helped shape Grimmor into a space where social interaction, personal style, and ecommerce naturally meet. With her background in communication, marketing, IP, and life coaching, Sabina adds insight, empathy, and structure—ensuring Grimmor feels both practical and engaging for its growing community.